77hd Privacy Policy – How We Protect Your Data

1Introduction

77hd operates an online entertainment platform offering slots, live casino, fish games and sports betting to players in Pakistan. When you use the 77hd platform – whether through the website or the mobile app – we collect certain information about you. This Privacy Policy explains what that information is, why we collect it, how we use it and who we may share it with.

We are committed to handling your personal data with care and transparency. This policy has been written in plain language so that you can understand exactly what happens to your information when you interact with the platform. We recommend reading it alongside our Terms and Conditions.

This policy applies to all personal data collected through the 77hd website, mobile app, customer support interactions and any other platform-related communications. It does not apply to third-party websites or services that may be linked from the platform.

2What Information We Collect

We collect information in two main ways: information you provide to us directly, and information collected automatically when you use the platform.

Information you provide directly:

• Full name and date of birth (required for registration and age verification).
• Email address and phone number used to contact you and secure your account.
• CNIC or other identity documents submitted during the verification process.
• Payment details such as your JazzCash number, Easypaisa account, bank account or card details used to process PKR deposits and withdrawals.
• Messages and correspondence sent to our support team via live chat or email.

Information collected automatically:

• IP address and approximate location derived from it.
• Device type, operating system and browser version.
• Pages visited, time spent on each page and navigation patterns within the platform.
• Game activity including bets placed, games played and session durations.
• Cookies and similar tracking technologies (explained further in Section 7).

3How We Use Your Information

The information we collect is used for the following purposes:

• Account management: Creating and maintaining your player account, verifying your identity and age, and keeping your account secure.
• Payment processing: Processing PKR deposits and withdrawals through JazzCash, Easypaisa, Raast, bank transfer and other supported methods.
• Platform operation: Delivering games, updating odds for cricket and PSL betting markets, recording bet outcomes and maintaining your transaction history.
• Customer support: Responding to your queries, resolving disputes and following up on account issues.
• Security and fraud prevention: Detecting unusual account activity, preventing multiple account abuse, and protecting the platform from fraudulent transactions.
• Responsible gaming: Monitoring activity patterns to identify potential problem gaming behaviour and applying account tools such as deposit limits and session controls when relevant.
• Communications: Sending account notifications, transaction confirmations, promotional messages (where you have opted in) and important policy updates.
• Platform improvement: Analysing aggregate usage data to understand how players in Pakistan use the platform and identifying areas for improvement.

4Who We Share Your Data With

77hd does not sell, rent or trade your personal data to any third party for marketing or commercial purposes. Full stop. Your information may however be shared in the following limited circumstances:

• Payment processors: When you make a deposit or request a withdrawal, the relevant payment information is shared with the provider you have chosen – JazzCash, Easypaisa, your bank or card network. This is strictly limited to what is required to complete the transaction.
• Identity verification services: We may use third-party verification providers to confirm your identity and age. These providers receive only the minimum information required to perform the check.
• Game providers: The game studios whose content is available on 77hd may receive session data (such as bet amounts and game results) as part of delivering their games. They operate under their own data handling policies.
• Technology infrastructure: Hosting and cloud services used to run the platform may process data on our behalf under strict data processing agreements.
• Legal requirements: If 77hd is required by applicable law or a legitimate legal process to disclose information, we will comply with that obligation.

5How Long We Keep Your Data

77hd retains personal data only for as long as it is necessary for the purposes described in this policy, or as required by applicable legal obligations.

• Active account data is retained for the duration of your account and for a period after closure to handle any outstanding queries, disputes or regulatory requirements.
• Transaction records including deposits and withdrawals are retained for a minimum period required for financial record-keeping purposes.
• Identity verification documents are retained for as long as legally required following account closure.
• Support communications are retained for a reasonable period to assist with follow-up queries and quality improvement.
• Marketing data is retained only while you remain opted in. Once you opt out, marketing data is removed from active lists promptly.

When data is no longer needed and retention obligations have been met, it is securely deleted or anonymised.

6How We Protect Your Data

The security of your personal data is taken seriously at 77hd. We use a combination of technical and operational measures to protect the information we hold:

• SSL/TLS encryption is applied across all pages and data transmissions on the platform. Any data you send to or receive from 77hd is encrypted in transit.
• Access controls ensure that only authorised staff with a genuine need can access personal data. Access is logged and audited regularly.
• Secure payment integration means your full payment credentials are never stored on 77hd servers. Transactions are handled through the secure APIs of the respective payment providers.
• Two-factor authentication is available for your account to add a second layer of protection beyond your password.
• Monitoring systems detect unusual account activity and flag potential security incidents for investigation.

While we maintain robust security measures, no online platform can guarantee absolute security against all possible threats. You also have a responsibility to keep your login credentials safe, use a strong password and report any suspected unauthorised access to your account without delay.

7Cookies and Tracking

77hd uses cookies and similar technologies to make the platform work properly and to understand how players use it. A cookie is a small text file stored on your device when you visit a website.

We use the following types of cookies:

• Essential cookies: Required for the platform to function. These handle your login session, remember your preferences and keep you securely logged in. Without these, the platform cannot work.
• Analytics cookies: Help us understand which pages and features are most used, how long sessions typically last and where players in Pakistan encounter friction. This data is aggregated and does not identify individuals.
• Performance cookies: Monitor platform speed and reliability so we can identify and fix technical issues quickly.
• Marketing cookies: Used only where you have given consent to receive relevant promotional communications. These help us understand which offers are relevant to different player segments.

You can manage cookie preferences through your browser settings. Disabling essential cookies will affect your ability to use the platform normally. Disabling analytics and marketing cookies will not affect core functionality.

8Your Rights Over Your Data

You have rights in relation to the personal data we hold about you. These include:

• Right to access: You can request a copy of the personal data we hold about you. Contact the support team to make a subject access request.
• Right to correction: If any of your personal information is inaccurate or incomplete, you can ask us to correct it. You can update basic account details directly in your account settings.
• Right to deletion: You can request that we delete your personal data. Where deletion is possible and not prevented by legal retention requirements, we will action your request.
• Right to restrict processing: In certain circumstances, you can ask us to restrict how we use your data while a query or complaint is being resolved.
• Right to withdraw consent: Where we rely on your consent to process data (such as for marketing communications), you can withdraw that consent at any time by adjusting your notification preferences in your account or contacting support.

To exercise any of these rights, reach out to the 77hd support team via live chat. We will respond to data requests within a reasonable timeframe. In some cases, we may need to verify your identity before actioning a request to protect your account security.

9Children and Minors

77hd is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Registration requires confirmation of age, and identity verification may be requested at any time to confirm that an account belongs to an adult.

If you are a parent or guardian and believe a minor has registered on the platform or provided personal information, please contact our support team immediately. We will investigate and take appropriate action including closing the account and deleting the associated data.

10Changes to This Privacy Policy

77hd may update this Privacy Policy from time to time to reflect changes in platform operations, new features, legal requirements or other relevant developments. When we make changes, the updated policy will be published on this page with a revised "last updated" date at the top.

For significant changes that materially affect how your data is used, we will make reasonable efforts to notify active players directly – typically through an in-platform notification or email. Continued use of the platform after a policy update constitutes acceptance of the revised terms.

We encourage you to review this page periodically, especially if you are an active player. If a change concerns you, you can contact support or choose to close your account before the revised policy takes effect.

11Contact Us About Privacy

If you have any questions about this Privacy Policy, want to exercise your data rights or need to report a privacy concern, the 77hd support team is available 24 hours a day, seven days a week via live chat on the platform.

For general questions about how the platform works or answers to common queries, the FAQ page covers a wide range of topics and is a good first stop before reaching out directly. If your concern is specifically about data or privacy, live chat with a human agent is the fastest route to a clear answer.

We take every privacy query seriously and aim to resolve concerns promptly and transparently. Pakistani players can communicate with our support team in straightforward English – no need for overly formal legal language to get a helpful response.